Imagine running a small business where every decision, crisis, and even the risk of failure is played out in front of the world — in real time. For families and parents, this might seem like an impossible scenario, but it’s precisely what’s happening right now with a groundbreaking experiment in AI and business transparency.
The Live Business That’s Public and Unfiltered
At the heart of this experiment is a real, functioning software company that operates with a twist: it has no human employees. Instead, 13 synthetic ’employees’ powered by advanced AI models manage the daily grind. Each day, the company faces the same challenges you might encounter in a small business — customer crises, potential scams, strategic decisions — all under the watchful eye of the public. You can see every decision, every crisis, and every outcome unfold on firmulate.com/live.
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Testing AI Under Pressure
The company runs a daily ‘war game’ against four frontier AI models, including the latest versions of GPT-5.6 and Kimi K3. Each model is tasked with managing the company’s worst week, complete with simulated customer issues, internal crises, and even attempts at manipulation or deception. The goal? To see if these AI ‘managers’ can navigate real-world dilemmas, stay honest, and close deals — all at the same time.
Remarkably, all four models identified every crisis and refused to be manipulated. They demonstrated honesty, integrity, and problem-solving skills. But only two managed to close a €55,000 deal that their own analysis indicated was earned — a clear measure of effective, honest management.
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Insights Hidden in the Files
One of the most revealing findings from this ongoing experiment is that the decisive advantage for one model came from reading just two document references deep into the company’s own files — a detail that wouldn’t be visible in typical chat demos. This model, Kimi K3, read the hidden context and won the deal at full price, adding +€4,583 in monthly recurring revenue.
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Built-in Public, Built for Transparency
This isn’t just a test; it’s a window into the future of AI-managed business. Every decision is versioned and auditable, and the entire operation is open to the public. The company burns €105,000 per month against a revenue of just €2,300, making every decision critical to its survival. The public can watch as it struggles, learns, and evolves, offering a rare glimpse into the real-world capabilities and limitations of AI in business management.
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What Can Family and Parenting Readers Learn?
While this might seem far removed from family life, the core lessons are universal: transparency, honesty, resilience, and the importance of reading the fine print. Just like a family navigating complex decisions — whether managing finances or handling unexpected crises — businesses must read carefully, make disciplined choices, and stay honest under pressure.
The Broader Implication: Trust and Reliability
The experiment underscores a crucial point: the true test of AI in management isn’t just about writing well or sounding convincing. It’s about whether it can finish what it starts, read in detail, stay honest, and deliver value consistently. As AI tools become more integrated into our lives, understanding these qualities will matter more than ever.
Get Involved and See for Yourself
If you’re curious about how AI can manage real business challenges, you can watch the process unfold live at firmulate.com/live. You can also explore the scores and learn more about how these models perform in real time: firmulate.com/quotes.html.
The Bottom Line
This experiment is more than a tech showcase; it’s a glimpse into a future where transparency, honesty, and discipline are tested under real-world pressures. For families, it’s a reminder that navigating complex decisions requires careful reading, integrity, and resilience — qualities that AI is starting to master in an unprecedented way.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
