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New York Comic Con will mark its 20th anniversary Oct. 8-11, 2026, at the Javits Center, with toy and collectibles companies, fan panels and expanded industry programming on the schedule. Announced highlights include Hasbro and Bandai Namco presentations, a third annual Retailer Day, and professional sessions on licensing, marketing and comics. Some panels promise announcements, but the source does not confirm what products or projects will be revealed.
New York Comic Con will bring toy and collectibles companies, product presentations and industry programming to the Javits Center from Oct. 8-11, 2026, as the convention marks its 20th anniversary. The Toy Book, citing ReedPop, reports that the event will include major toy brands and an expanded professional program, alongside its fan-focused show floor.
Among the companies expected at the convention are Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares, according to the report. The schedule includes panels focused on action figures, collectibles, franchises and the links between toys and entertainment. The company lineup indicates the breadth of toy-industry participation; it does not, by itself, confirm specific products or launch plans.
Professional activities begin a day before the public convention. The third annual NYCC Retailer Day is scheduled for Wednesday, Oct. 7, with publisher presentations, retailer discussions, networking, creator signings and keynotes from Stephanie Phillips and Todd McFarlane. Dark Horse, eBay, Ignition, Universal and the Women in Comics Collective are among the other participants listed in the report.
The business program continues during the convention. On Thursday, ICv2 is scheduled to hold its Insider Talks and Comic Industry Social Hour in the River Pavilion, followed by sessions on comics, manga, digital readership and market trends. Friday programming includes discussions of brand-building, marketing and changing fandom behavior, as well as a legal masterclass on licensing in media and merchandise. Some professional sessions will also be open to general attendees through ReedPop’s Aspiring Professional Program, with fan reservations available through the NYCC app.
Toy Business Meets Fan Convention
The announced schedule puts industry activity alongside fan programming, rather than treating NYCC only as a place to display entertainment properties. Retailer Day and sessions on licensing and marketing give businesses and creators a structured setting to discuss how stories and fan communities connect to products, distribution and audience engagement.
For attendees, the program offers chances to hear directly from companies about established franchises and upcoming initiatives. For the industry, the event’s mix of professional meetings and public panels reflects the overlap between comics, games, collectibles and consumer products. The report describes that overlap as part of ReedPop’s effort to build NYCC as a place to do business while retaining its fan-first identity.
Those consequences remain tied to the announced schedule: the source does not provide sales forecasts, attendance figures or evidence that a particular announcement will affect the market. The significance is in the range of businesses and topics represented, not in any confirmed commercial outcome.
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A 20th Anniversary Program
The 2026 edition marks 20 years of New York Comic Con. The main show is scheduled for Thursday through Sunday, Oct. 8-11, at the Javits Center, while the retailer event is set for Wednesday, Oct. 7. That makes Retailer Day the opening point for the trade-focused activities described in the report, before the main convention begins.
The announced fan-facing schedule spans several properties and formats. On Thursday, Nacelle is set to discuss its entertainment and consumer-products slate, Kayou plans a panel marking a year in the U.S. market for its My Little Pony collectibles, and Bandai Namco has a Gundam presentation listed. Hasbro’s evening panel is billed around Transformers and G.I. Joe Classified Series.
Friday’s listed events include a Todd McFarlane spotlight and a Tamashii Nations presentation that the report says is expected to feature world-premiere reveals and product announcements. On Saturday, Skybound and Hasbro are scheduled to discuss the Energon Universe, connecting Transformers and G.I. Joe with related comics, while Bandai plans to mark Tamagotchi’s 30th anniversary. These are program descriptions and promises of future information, not confirmation of what will be revealed on stage.
““NYCC remains a fan-first event,” while ReedPop continues to build it as “a place to do business.””
— The Toy Book, citing ReedPop
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Reveals Remain Unspecified
The available report outlines the schedule but does not confirm which products, projects or release dates companies will announce at their panels. Several listings use forward-looking language such as “promising” reveals or teasing what comes next. Those descriptions should be treated as event previews, not as confirmation that particular items are coming to market.
The source also does not give expected attendance, exhibitor counts, ticket availability, or financial details about the event. Although it says professional programming is expanding into the River Pavilion, it does not provide a total number of sessions or a complete list of participating companies. Further schedule changes and access rules may be announced by ReedPop closer to the convention.
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Watch for Schedule Updates
The next scheduled milestone is Retailer Day on Wednesday, Oct. 7, followed by the main convention from Oct. 8-11. Attendees and industry professionals can follow NYCC and participating companies for updates on panel details, access requirements and any additional programming.
At the convention, the clearest opportunities to learn what companies have planned will be the named presentations, including Hasbro’s Transformers and G.I. Joe panel, Bandai Namco’s Gundam and Tamashii Nations sessions, and the Saturday discussion of the Energon Universe. Until those events take place, specific reveal details remain unconfirmed.
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Key Questions
When is New York Comic Con 2026?
The main convention is scheduled for Oct. 8-11, 2026, at the Javits Center in New York. NYCC Retailer Day is listed for Wednesday, Oct. 7.
Which toy companies are expected at NYCC 2026?
The report names Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares, among other manufacturers, retailers, publishers and entertainment companies.
What product announcements are confirmed?
The source confirms that panels are scheduled to cover particular brands and that some are billed as including reveals or announcements. It does not name specific products or release dates, so those details remain unconfirmed.
Can fans attend professional programming?
ReedPop is opening select professional sessions to general attendees through its Aspiring Professional Program. The report says fans can reserve a limited number of seats through the NYCC app; availability and session details may vary.
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