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Target has released Bullseye’s Top Toys list for the 2026 holiday season, with 50 retailer-selected toys priced from $4.99. More than half of the list is exclusive to Target, and the retailer’s expanded digital Holiday Kids Catalog is available through Target.com and its app.
Target has released its 2026 Bullseye’s Top Toys list, a 50-toy selection chosen by the retailer’s merchants for the holiday season, with prices starting at $4.99. Target says more than half of the featured toys are exclusive to the retailer, while a newly expanded digital Holiday Kids Catalog gives shoppers another way to browse the picks and other products.
The list groups its selections into 10 play trends, including imaginative play, sensory toys, building and STEM-inspired activities, gaming, character toys, role play, fashion and beauty, vehicles, and family-oriented play. Featured brands include LEGO, Barbie, Disney and Nintendo, alongside Target-owned Gigglescape products and other retailer exclusives. Target says more than one-fifth of its overall toy assortment is exclusive to the retailer and that it carries more than 1,000 toys priced below $10.
Examples on the list range from Gigglescape magnetic building tiles and play food to a Fisher-Price Little People playset, PAW Patrol and Hot Wheels playsets, and Nintendo Switch 2. Other featured products include Just Play’s Sesame Street Tickle Me Elmo Giggle Max, RMS Mystery Squishy Dumplings, and Jazwares’ Pokémon Pikachu Puppetronic by RealFX. Target-listed exclusives include a LEGO Star Wars Up-Scaled Darth Vader Minifigure, Spin Master’s Hatchimals Hello Kitty Bloomables and Target-themed role-play toys.
The retailer’s Holiday Kids Catalog is available on Target.com and in the Target app. Target describes it as its most expansive holiday kids catalog to date, with nearly 500 items, including the top-toy picks, plus interactive material, video reviews and toy demonstrations. Target also says the toys will appear in online and store displays organized around age, interest and play style during the holiday season.
How Target Is Shaping Toy Shopping
The announcement gives families an early, retailer-curated view of products Target is emphasizing for the 2026 holiday shopping season. The list’s mix of recognizable brands, lower-priced toys and exclusive products may help shoppers compare options in one place, while also directing attention to items available specifically through Target.
The catalog’s nearly 500-item selection goes beyond the 50 highlighted toys. Its video reviews, demonstrations and interactive content are intended to support product discovery online, while store displays provide another route to browse. These are features Target says it is offering; the announcement does not provide evidence about how shoppers will use them or whether the list affects sales.
Target also included a charitable product in the selection: the Gigglescape St. Jude bear. The retailer says it will donate $3 to St. Jude Children’s Research Hospital for each bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027. The stated donation period is limited to those dates.
Target exclusive STEM building toys
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A Retailer-Curated Holiday List
Bullseye’s Top Toys is Target’s annual holiday toy selection, described by the retailer as an edit made by its merchants. The 2026 list spans different kinds of play rather than focusing on a single age group or product category. The announcement does not publish an individual ranking among the 50 items, so the list should be understood as a selection, not a numbered sales forecast or ranking.
Target’s stated pricing and exclusivity figures cover different scopes. Prices start at $4.99 for toys on the featured list, while the claim of more than 1,000 items under $10 refers to Target’s broader toy assortment. Similarly, the retailer says more than half of the 50 listed toys are Target exclusives; its separate figure of more than one-fifth applies to its overall assortment.
The source report lists suggested prices and ages for some highlighted products, including Mystery Squishy Dumplings at $4.99 for ages 3 and older, Tickle Me Elmo Giggle Max at $39.97 for ages 18 months and older, and the Pokémon Pikachu Puppetronic at $79.99 for ages 8 and older. Prices and product availability can vary, and the source does not provide a complete price-and-age breakdown for every item on the 50-toy list.
“Guests tell us they count on Target to make holiday shopping fun, easy, and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap.”
— Cassandra Jones, Target senior vice president of Fun101
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Prices, Stock and Full List Details
The announcement does not give a complete item-by-item price list, sales ranking or inventory outlook for all 50 toys. It also does not say how many units of each exclusive product will be available, whether every item will be stocked in every store, or whether prices will remain unchanged through the holiday season. Target says the list and catalog are available now, but product availability may differ by item and location.
The company’s descriptions of the list as a merchant-curated selection and of the catalog as its most expansive yet are Target’s own characterizations. The source does not supply independent comparisons or results showing how the selections perform with shoppers. Details such as the total amount expected to be donated through the St. Jude bear offer are also not stated.
LEGO Star Wars Darth Vader minifigure
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Holiday Displays and Donation Window
Target says the featured toys will be promoted online and in stores during the holiday season, with displays arranged by age, interest and play style. Shoppers can browse the list and digital catalog now through Target.com and the Target app. The source does not specify a schedule for individual promotions, restocks or further catalog updates.
The St. Jude bear donation period is scheduled to run from Nov. 1, 2026, through Jan. 2, 2027. Target says it will donate $3 for each qualifying bear purchased in stores or online during that window. The total donation will depend on purchases, and the announcement does not state a projected total.
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Key Questions
What is Bullseye’s Top Toys list?
It is Target’s 50-toy selection for the 2026 holiday season, chosen by the retailer’s merchants. Target says the list includes toys starting at $4.99.
Are the toys available now?
Target says the list and digital Holiday Kids Catalog are available now through Target.com and the Target app. The announcement does not confirm stock levels for individual toys or every store.
How many of the featured toys are Target exclusives?
Target says more than half of the 50 toys on Bullseye’s Top Toys list are exclusive to the retailer. It does not provide a complete count in the source material.
What is included in the digital Holiday Kids Catalog?
Target says the catalog contains nearly 500 items, including the featured toys, as well as interactive content, video reviews and toy demonstrations. It is available on Target.com and in the Target app.
How does the Gigglescape St. Jude bear support the hospital?
Target says it will donate $3 per bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027, to St. Jude Children’s Research Hospital.
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