For shoppers comparing OLED TV deals this Black Friday, I’d put the LG 65-Inch OLED evo C5 at the top of this lineup for its balance of screen size, picture-focused features, and broad appeal. The Samsung S90F is a strong alternative for buyers drawn to Samsung’s OLED range, while the LG B6 is worth a look if you want a 65-inch screen without prioritizing the C-series feature set. The main tradeoffs are screen size, model year, gaming and processing features, and smart-TV platform—not just the size of a markdown. This roundup compares all 10 options by who they suit and where each falls short. Read on for the full breakdown before choosing a set for your room.
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Key Takeaways
- The 65-inch LG C5 is the broadest-fit pick in this lineup: it offers a compelling middle ground between the more basic B6 and newer C6 models.
- Samsung’s S90F and S90H models serve different buyers: the S90F is a 2025 option, while the 2026 S90H pair gives shoppers a newer generation and a choice of 55 or 65 inches.
- LG’s C6 appears in two 55-inch versions; compare the AI-branded and standard model’s listed features rather than assuming the names alone indicate a meaningful difference.
- Screen size changes the value calculation: the 55-inch models suit smaller rooms and closer seating, while the 65-inch choices make more sense when the room can accommodate a larger viewing area.
- Brand ecosystem and interface are meaningful separators: Roku, Google TV, Samsung’s smart platform, and LG’s platform may matter more to daily use than small differences in model year.
| Roku Pro Series 55-Inch 4K OLED Smart TV |  | Best for Simple Streaming and Gaming | Screen size: 55 inches | Display and resolution: OLED, 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung S85H 65-Inch 4K OLED Smart TV (2026) |  | Best for a Large-Screen OLED Upgrade | Screen size: 65 inches | Display and resolution: OLED, 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best for PC Gaming | Screen size: 55 inches | Display and resolution: OLED, 4K | Refresh rate: 120Hz; up to 165Hz with PC | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class S90F OLED 4K Smart TV (2025) |  | Best for 65-Inch High-Refresh Gaming | Screen size: 65 inches | Display and resolution: OLED, 4K | Refresh rate: Up to 144Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo C5 Series 4K Smart TV (OLED65C5PUA, 2025) |  | Best Overall for Mixed Viewing | Screen size: 65 inches | Display and resolution: OLED evo, 4K | Processor: Alpha 9 AI Processor Gen8 | VIEW ON AMAZON | See Our Full Breakdown |
| Sony BRAVIA 6 65-Inch OLED 4K HDR Smart Google TV (K-65A60) |  | Best for Google TV and Console Gaming | Display: 65-inch OLED | Resolution: 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) |  | Best for Competitive Gaming | Display: 55-inch OLED evo, 4K | Model year: 2026 | Refresh rate: Up to 165Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch OLED evo C6 Series 4K Smart TV (2026) |  | Best 55-Inch All-Rounder | Display: 55-inch OLED evo, 4K | Model year: 2026 | Processor: Alpha 11 AI Processor Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| Sony BRAVIA XR8B 55-Inch OLED 4K HDR Google TV (K-55XR8B) |  | Best for Sony Picture Processing | Display: 55-inch OLED | Resolution: 4K | Refresh rate: 120Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED B6 Series 4K Smart TV (2026) |  | Best for a Big-Screen LG OLED | Display: 65-inch OLED | Resolution: 4K | Model year: 2026 | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Refresh rate | Processor | Screen size | Display and resolution |
|---|---|---|---|---|
| Roku Pro Series 55-Inch 4K OLE | 120 Hz | — | 55 inches | OLED, 4K |
| Samsung S85H 65-Inch 4K OLED S | 120 Hz | NQ4 AI Gen2 | 65 inches | OLED, 4K |
| Samsung 55-Inch Class S90H Ser | 120Hz; up to 165Hz with PC | NQ4 AI Gen3 | 55 inches | OLED, 4K |
| Samsung 65-Inch Class S90F OLE | Up to 144Hz | NQ4 AI Gen3 | 65 inches | OLED, 4K |
| LG 65-Inch OLED evo C5 Series | Native 120Hz; VRR up to 144Hz for PC gaming | Alpha 9 AI Processor Gen8 | 65 inches | OLED evo, 4K |
| Sony BRAVIA 6 65-Inch OLED 4K | 120 Hz | — | — | — |
| LG 55-Inch OLED evo AI 4K C6 S | Up to 165Hz | — | — | — |
| LG 55-Inch OLED evo C6 Series | Native 120Hz; VRR up to 165Hz for PC gaming | Alpha 11 AI Processor Gen3 | — | — |
| Sony BRAVIA XR8B 55-Inch OLED | 120Hz | XR Processor | — | — |
| LG 65-Inch OLED B6 Series 4K S | 120Hz | — | — | — |
More Details on Our Top Picks
Roku Pro Series 55-Inch 4K OLED Smart TV
For a Black Friday OLED shortlist, I’d put the Roku Pro Series 55-inch forward for buyers who want a straightforward streaming setup alongside capable gaming features. Its 120Hz panel, VRR, ALLM, and FreeSync Premium support make motion smoother with compatible games, while Roku TV and its voice remote keep finding apps and live entertainment simple. Compared with the Samsung S90H, it offers a more familiar Roku-centered interface, but it lacks that model’s listed PC refresh rate of up to 165Hz. Dolby Vision is another useful distinction for viewers choosing among HDR formats, though the Roku’s listed specs don’t give brightness figures or a software support end date. I’d choose it for ease of use, not for the most detailed performance comparisons.
Pros:- OLED panel delivers deep blacks and vivid color.
- 120Hz refresh rate with VRR, ALLM, and FreeSync Premium for compatible gaming setups.
- Roku TV includes streaming apps and free live entertainment.
- Dolby Vision and Dolby Atmos support.
Cons:- Software update support end date is listed as unknown.
- No maximum brightness figure is provided, making bright-room comparisons harder.
- Its 120Hz specification falls short of the Samsung S90H’s stated 165Hz PC mode.
Best for: Viewers who want a 55-inch OLED with Roku streaming, a backlit voice remote, and current-generation console gaming features.
Not ideal for: PC gamers seeking the highest listed refresh rate, or buyers who want clear information about long-term software update support.
- Screen size:55 inches
- Display and resolution:OLED, 4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- Audio:Dolby Atmos
- HDMI / USB:4 HDMI ports / 2 USB ports
- Connectivity:Bluetooth 5.2, Ethernet, Wi-Fi
- Screen mirroring:AirPlay 2, Miracast
Our verdict“Choose the Roku Pro if easy streaming and 120Hz gaming matter more than advanced PC refresh rates or a clearly stated update timeline.”
Samsung S85H 65-Inch 4K OLED Smart TV (2026)
The Samsung S85H makes its case through screen size and a useful mix of picture processing and gaming support. At 65 inches, it gives films and sports more screen presence than the 55-inch Samsung S90H, while its NQ4 AI Gen2 processor can upscale lower-resolution material for a sharper-looking presentation. Its stated 1300-nit maximum brightness is a helpful data point for shoppers comparing sets, though actual results depend on content and settings. The tradeoff is that this model lists HDR10+ rather than Dolby Vision, unlike the Roku Pro and LG C5. Its 120Hz panel, G-SYNC, and FreeSync Premium suit compatible gaming devices, but the description cautions that feature support varies by source. I’d rank it for buyers prioritizing 65 inches over the S90H’s more PC-focused refresh-rate ceiling.
Pros:- 65-inch OLED screen with 4K resolution and a stated maximum brightness of 1300 nits.
- NQ4 AI Gen2 processing upscales content and enhances color.
- 120Hz refresh rate with NVIDIA G-SYNC and AMD FreeSync Premium support.
- Four HDMI and four USB ports, plus built-in Alexa.
Cons:- HDR format listed is HDR10+; Dolby Vision is not listed.
- Gaming feature support depends on the source device and content.
- Picture processing results can vary with the quality of the source.
Best for: Households moving up to a 65-inch OLED that want AI upscaling, Alexa, and gaming support for compatible devices.
Not ideal for: Viewers who specifically want Dolby Vision, or PC gamers seeking the higher stated refresh-rate ceiling of the Samsung S90H or S90F.
- Screen size:65 inches
- Display and resolution:OLED, 4K
- Refresh rate:120 Hz
- HDR format:HDR10+
- Maximum display brightness:1300 nits
- Processor:NQ4 AI Gen2
- HDMI / USB:4 HDMI ports / 4 USB ports
- Voice assistant:Alexa built-in
- Mounting standard:VESA 300 x 200 mm
Our verdict“Pick the S85H if you want a 65-inch Samsung OLED with AI processing and broad gaming connections, and do not require Dolby Vision.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
Among these five, the Samsung S90H is the clearest pick for PC gamers who can use its advertised high-refresh mode: the panel supports up to 165Hz with a PC, alongside NVIDIA G-SYNC and AMD FreeSync. That gives it an advantage over the Roku Pro’s 120Hz specification and the LG C5’s stated 144Hz PC-gaming VRR ceiling. The 55-inch size also suits a desk-adjacent room or smaller viewing area better than the 65-inch Samsung S90F. Its Glare Free screen treatment addresses reflections that can distract during daytime viewing, while the NQ4 AI Gen3 processor handles upscaling. The catch is that 165Hz depends on a compatible PC and game, so it won’t benefit every setup. Samsung lists HDR10+ rather than Dolby Vision, a relevant difference for movie watchers comparing it with the LG C5.
Pros:- Up to 165Hz refresh rate with a compatible PC, plus G-SYNC and FreeSync support.
- Glare Free technology reduces distracting reflections.
- NQ4 AI Gen3 processor provides 4K AI upscaling.
- 2.1-channel, 40W audio system with Dolby Atmos.
Cons:- The 165Hz mode requires a compatible PC and game.
- HDR format listed is HDR10+; Dolby Vision is not listed.
- Software update support end date is unknown, and the remote requires AAA batteries.
Best for: PC gamers with compatible hardware who want a 55-inch OLED, high-refresh support, and a screen designed to reduce reflections.
Not ideal for: Console-only players who cannot use the 165Hz PC mode, or film viewers who prioritize Dolby Vision support.
- Screen size:55 inches
- Display and resolution:OLED, 4K
- Refresh rate:120Hz; up to 165Hz with PC
- Processor:NQ4 AI Gen3
- HDR format:HDR10+
- Audio:2.1-channel, 40W, Dolby Atmos
- Operating system:Tizen
- Weight:35.1 lb
Our verdict“Choose the S90H if you have a compatible gaming PC and want its 165Hz mode, but skip it if Dolby Vision or console-only gaming is your priority.”
Samsung 65-Inch Class S90F OLED 4K Smart TV (2025)
The Samsung S90F pairs a 65-inch OLED screen with a stated refresh rate of up to 144Hz, making it a strong fit for buyers who want a large picture and compatible PC gaming in one set. Its NQ4 AI Gen3 processor upscales lower-resolution material, which can help when streaming sources don’t arrive in native 4K. Compared with the 55-inch Samsung S90H, the S90F gives you more screen area but lists a lower PC refresh ceiling; compared with the LG C5, it does not list Dolby Vision. HDR10+ and Dolby Atmos are included, but the available details don’t specify gaming features such as G-SYNC or FreeSync for this model. I’d treat 144Hz as a benefit for a compatible PC, not a reason for every console or streaming viewer to choose it.
Pros:- Large 65-inch OLED screen with 4K resolution.
- Up to 144Hz refresh rate for compatible PC games.
- NQ4 AI Gen3 processor upscales content to 4K.
- 2.1-channel Dolby Atmos audio with up to 40 watts of output.
Cons:- 4K at 144Hz requires a compatible PC and graphics card.
- HDR10+ is listed, but Dolby Vision is not.
- Upscaling results can vary with source content.
Best for: Buyers who want a 65-inch OLED for movies and everyday viewing, with the option of up to 144Hz gaming from a compatible PC.
Not ideal for: Shoppers who require Dolby Vision or want the higher stated PC refresh rate of the 55-inch Samsung S90H.
- Screen size:65 inches
- Display and resolution:OLED, 4K
- Refresh rate:Up to 144Hz
- Processor:NQ4 AI Gen3
- HDR format:HDR10+
- Audio:2.1-channel, Dolby Atmos
- Maximum audio output:40 watts
- VESA mount:300 x 200 mm
Our verdict“The S90F suits buyers seeking a large Samsung OLED with PC gaming headroom, but the LG C5 is a better match if Dolby Vision is a must.”
LG 65-Inch OLED evo C5 Series 4K Smart TV (OLED65C5PUA, 2025)
I’d rank the LG OLED evo C5 first for a mixed-use Black Friday shortlist because it combines a 65-inch OLED evo panel with useful movie, streaming, and gaming features. Dolby Vision separates it from both Samsung models here, which list HDR10+, while FILMMAKER MODE gives movie fans a picture preset intended to preserve a filmmaker’s presentation. For gaming, it has four HDMI 2.1 ports, a 0.1ms response time, and VRR up to 144Hz for PC gaming. That makes it more flexible across connected devices than the Roku Pro, though the Roku’s bundled Roku TV experience may suit shoppers who prefer that interface. LG’s webOS 25 and Art Gallery mode add everyday conveniences. The tradeoff is that the listed 144Hz ceiling applies to PC gaming, and the product details don’t specify its audio hardware.
Pros:- OLED evo display with self-lit pixels and Brightness Booster.
- Dolby Vision, Dolby Atmos, and FILMMAKER MODE support.
- Four HDMI 2.1 ports, 0.1ms response time, and VRR up to 144Hz for PC gaming.
- webOS 25 and Art Gallery mode.
Cons:- Native refresh rate is 120Hz; 144Hz VRR is specified for PC gaming.
- Detailed audio hardware specifications are not provided.
- Its gaming and picture features still depend on compatible source devices and content.
Best for: Households who want one 65-inch OLED for Dolby Vision films, streaming, console gaming, and compatible high-refresh PC gaming.
Not ideal for: Buyers who need detailed speaker specifications or expect the native refresh rate to exceed 120Hz across all sources.
- Screen size:65 inches
- Display and resolution:OLED evo, 4K
- Processor:Alpha 9 AI Processor Gen8
- Operating system:webOS 25
- Refresh rate:Native 120Hz; VRR up to 144Hz for PC gaming
- Response time:0.1ms
- HDMI:Four HDMI 2.1 ports
- Picture and sound formats:Dolby Vision, Dolby Atmos, FILMMAKER MODE
Our verdict“Choose the LG C5 for a 65-inch all-purpose OLED with Dolby Vision and broad gaming connections, unless detailed audio specs are a deciding factor.”
Sony BRAVIA 6 65-Inch OLED 4K HDR Smart Google TV (K-65A60)
For Black Friday shoppers who want a 65-inch OLED with a strong set of gaming connections, the Sony BRAVIA 6 stands out for its four HDMI 2.1 ports and support for 4K/120, VRR, and ALLM. That makes it easier to connect several current-generation consoles and other devices without swapping cables. Its Dolby Vision support and self-lit pixels suit movie nights, while Google TV brings streaming apps and Google Cast together. Compared with the LG 65-Inch OLED B6, this Sony offers Google TV and lists SBTM among its HDMI features, while the LG lists Dolby Vision, Dolby Atmos, and its own gaming features. Sony’s tradeoff is a less clearly documented stand weight, and buyers seeking the LG’s specifically listed G-SYNC and FreeSync support may prefer that model. I’d shortlist this Sony when its feature mix is available in a Black Friday deal that fits your budget.
Pros:- OLED panel provides deep blacks and wide viewing angles
- Four HDMI 2.1 ports support 4K/120, VRR, and ALLM
- Google TV includes Gemini, streaming apps, AirPlay 2, and Google Cast
- Supports Dolby Vision, Dolby Atmos, and DTS:X
Cons:- The listed weight is the same with and without the stand, leaving stand weight unclear
- The supplied specs do not list G-SYNC or FreeSync support
- The 65-inch size may not suit a smaller room or compact TV stand
Best for: 65-inch TV shoppers who use Google TV, want four HDMI 2.1 connections, and play games at 4K/120
Not ideal for: Buyers who specifically need listed G-SYNC or FreeSync support, or who need a clear stand-weight figure before installation
- Display:65-inch OLED
- Resolution:4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI:4 ports; 4K/120, VRR, ALLM, SBTM
- Smart platform:Google TV with Gemini
- Wireless and casting:Bluetooth 5.3, Wi-Fi, AirPlay 2, Google Cast
- VESA mount:400 × 200 mm
Our verdict“Choose the BRAVIA 6 if you want a 65-inch OLED with Google TV and broad 4K/120 gaming connections.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026)
The LG C6 OLED evo is the gaming-first 55-inch pick in this group: its listed up to 165Hz refresh rate, 0.1ms response time, G-SYNC, and FreeSync Premium target players who care about fast motion and compatible PC hardware. Brightness Booster and AI picture processing add appeal for mixed viewing, while Dolby Vision, Atmos, and Filmmaker Mode cover films and streaming. Compared with the LG OLED evo C6 55-Inch listing, this version also highlights Google Gemini and more than 400 free channels, but the other listing gives clearer detail about its native 120Hz rate and four HDMI 2.1 inputs. The 165Hz ceiling is not a benefit for every console or source, and the processor naming in the supplied description is inconsistent. For a Black Friday purchase, I’d favor it when gaming features and webOS extras matter more than a straightforward spec sheet.
Pros:- OLED evo panel with Brightness Booster and AI picture processing
- Up to 165Hz refresh rate and 0.1ms response time
- Supports NVIDIA G-SYNC, AMD FreeSync Premium, and VRR
- webOS offers streaming, Gemini, and more than 400 free channels
Cons:- The 165Hz maximum may require compatible source hardware and content
- Supplied processor details conflict between a11 AI Processor Gen 3 and a9 AI Processor Gen8
- OLED care may be needed to help preserve picture quality over time
Best for: PC and console gamers choosing a 55-inch OLED who can make use of VRR and high refresh rates
Not ideal for: Buyers who mainly watch films or shows and do not need advanced gaming features, or who want unambiguous processor specifications
- Display:55-inch OLED evo, 4K
- Model year:2026
- Refresh rate:Up to 165Hz
- Response time:0.1ms
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Audio and video formats:Dolby Vision, Dolby Atmos, Filmmaker Mode
- Smart platform:webOS
- Free channels:Over 400
Our verdict“Pick this C6 if fast PC gaming and its webOS channel selection matter more to you than a simpler, film-focused OLED.”
LG 55-Inch OLED evo C6 Series 4K Smart TV (2026)
This 55-inch LG OLED evo C6 is the more clearly specified all-rounder among the two C6 listings: its data gives a native 120Hz refresh rate, four HDMI 2.1 inputs, and VRR up to 165Hz for compatible PC gaming. That combination suits a living room where a TV must handle films, streaming, and games without leaning too far toward any one use. Dolby Vision and Atmos add home-cinema support, and webOS 26 supplies the smart-TV interface. Compared with the other LG OLED evo AI C6 in this batch, this model has a more explicit port and refresh-rate breakdown; the other emphasizes Gemini and its free-channel lineup. The 165Hz mode depends on a compatible PC graphics card, and network-based smart features need internet access, with some services requiring an account or subscription. I’d look for this version in Black Friday promotions if clear gaming connectivity matters more than extra platform claims.
Pros:- OLED evo display with 8.3 million self-lit pixels
- Four HDMI 2.1 inputs simplify connection of multiple gaming devices
- Native 120Hz refresh with VRR up to 165Hz for compatible PC gaming
- Supports Dolby Vision and Dolby Atmos
Cons:- 165Hz VRR depends on compatible PC hardware
- Streaming and network-based smart features require internet access
- Some services may require subscriptions or an LG account
Best for: Households seeking a 55-inch OLED for mixed film, streaming, and gaming use, especially with multiple HDMI devices
Not ideal for: Viewers without reliable internet who want to rely on webOS streaming features, or buyers expecting every source to run at 165Hz
- Display:55-inch OLED evo, 4K
- Model year:2026
- Processor:Alpha 11 AI Processor Gen3
- Refresh rate:Native 120Hz; VRR up to 165Hz for PC gaming
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS 26
- Dimensions without stand:48.1 × 27.7 × 1.8 inches (W × H × D)
Our verdict“Choose this C6 for a balanced 55-inch OLED with clearly listed HDMI 2.1 connectivity and gaming support.”
Sony BRAVIA XR8B 55-Inch OLED 4K HDR Google TV (K-55XR8B)
The Sony BRAVIA XR8B suits viewers who want a 55-inch OLED with Sony’s XR Processor and a straightforward 120Hz picture pipeline. XR OLED Motion is intended to keep motion clearer, while Google TV gathers streaming apps and voice search in one interface. Dolby Vision and Atmos support movie viewing, and the listed PS5 picture features give Sony console owners a reason to compare it with LG’s gaming-led OLED evo C6 models. Those LG options specify VRR up to 165Hz and G-SYNC/FreeSync support, so they make a stronger case for PC gaming; the XR8B instead centers Sony processing and Google TV. Its listed HDMI count is four, but the supplied details do not describe HDMI 2.1 features or variable-refresh support, so I would verify the exact gaming requirements before choosing it. For Black Friday, this is the Sony pick for picture processing over maximum gaming specification detail.
Pros:- XR Processor and XR OLED Motion support picture and motion processing
- 4K OLED display with a 120Hz refresh rate
- Google TV combines streaming apps and voice search
- Supports Dolby Vision, Dolby Atmos, and PS5 picture features
Cons:- Supplied specifications do not identify HDMI 2.1 or VRR support
- Only one USB port is listed
- At 55 inches, it offers less screen area than the 65-inch Sony BRAVIA 6 and LG B6
Best for: Sony TV fans and PS5 owners who want a 55-inch OLED with Google TV and Sony picture processing
Not ideal for: PC gamers who want explicitly listed high-refresh VRR, G-SYNC, or FreeSync specifications
- Display:55-inch OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HDR10+
- Processor:XR Processor
- Motion enhancement:XR OLED Motion
- Smart platform:Google TV
- Ports:4 HDMI, 1 USB
Our verdict“Choose the XR8B if Sony picture processing and Google TV appeal more than the LG C6’s explicitly listed PC-gaming features.”
LG 65-Inch OLED B6 Series 4K Smart TV (2026)
If the room calls for a larger screen, the 65-inch LG OLED B6 makes a strong Black Friday shortlist: it pairs 4K OLED contrast with a 120Hz refresh rate, Dolby Vision, and four HDMI 2.1 inputs. G-SYNC, FreeSync Premium, and VRR give it gaming versatility, while webOS and LG Channels cover streaming. Compared with the 55-inch LG OLED evo C6, the B6 gives you ten more inches of screen, while the C6 lists OLED evo and VRR up to 165Hz for compatible PC gaming. The B6 is the more sensible fit for viewers who value screen size over that higher PC refresh ceiling. Its listed tuner formats are ATSC 1.0 and QAM, and the supplied details do not identify a newer broadcast tuner; its 65-inch panel also needs more wall or furniture space than either 55-inch option. I’d choose it for shared viewing and console play, not a compact room or a PC-first setup.
Pros:- 65-inch 4K OLED panel with self-lit pixels
- 120Hz refresh with G-SYNC, FreeSync Premium, and VRR
- Four HDMI 2.1 inputs support several connected devices
- Supports Dolby Vision and Dolby Atmos
Cons:- Larger footprint than the 55-inch LG C6 and Sony XR8B
- Tuner formats are listed as ATSC 1.0 and QAM
- At 120Hz, it does not match the C6’s listed VRR ceiling for compatible PC gaming
Best for: Families and movie fans who want a 65-inch OLED for shared viewing, streaming, and 120Hz console gaming
Not ideal for: PC gamers seeking the C6’s listed VRR ceiling up to 165Hz, or shoppers with limited wall and stand space
- Display:65-inch OLED
- Resolution:4K
- Model year:2026
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI ports:4 HDMI 2.1
- Connectivity:Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- VESA mount:300 × 200 mm
Our verdict“Pick the LG B6 if you want the largest screen in this batch for everyday viewing and 120Hz gaming.”
How We Picked
I ranked these TVs by buyer fit for a Black Friday search, not by headline specifications alone. The comparison weighs screen size, model year, OLED positioning, gaming and picture features where identified, smart-TV platform, and likely use case. I also considered how clearly each model fills a distinct role: a larger all-around set, a more accessible series, a newer compact option, or a brand-specific alternative.
The order favors models that make sense for a wider range of buyers while still recognizing that a newer model or premium series is not automatically the best choice. I treat product names and supplied specifications as the available evidence; where the listing does not establish a difference, I avoid claiming one. Black Friday deal quality changes by retailer and configuration, so I don’t rank these by price or promise that a particular model will be discounted.
| oled tv deals black friday | Display and resolution | Processor |
|---|---|---|
| Roku Pro Series 55-Inch 4K OLE | OLED, 4K | — |
| Samsung S85H 65-Inch 4K OLED S | OLED, 4K | NQ4 AI Gen2 |
| Samsung 55-Inch Class S90H Ser | OLED, 4K | NQ4 AI Gen3 |
| Samsung 65-Inch Class S90F OLE | OLED, 4K | NQ4 AI Gen3 |
| LG 65-Inch OLED evo C5 Series | OLED evo, 4K | Alpha 9 AI Processor Gen8 |
| Sony BRAVIA 6 65-Inch OLED 4K | — | — |
| LG 55-Inch OLED evo AI 4K C6 S | — | — |
| LG 55-Inch OLED evo C6 Series | — | Alpha 11 AI Processor Gen3 |
| Sony BRAVIA XR8B 55-Inch OLED | — | XR Processor |
| LG 65-Inch OLED B6 Series 4K S | — | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday OLED shopping can put several model years and screen sizes side by side, which makes a simple “newer is better” rule unreliable. I’d start with your room and viewing habits, then compare the exact model and features being sold.
Choose Screen Size From Your Room, Not the Deal Label
A 65-inch TV can make films and sports feel more expansive, but it needs enough wall or stand space and a comfortable viewing distance. A 55-inch model may be the better fit for a bedroom, apartment, or seating closer to the screen. Measure the available space, including the stand footprint, before comparing listings. Also check whether the quoted size refers to the screen diagonal, as it usually does, rather than the full TV width. A larger set is not automatically a better buy if it crowds the room or forces an awkward viewing angle. In this roundup, the 55-inch C6 and Sony options contrast with the 65-inch C5, B6, and Samsung choices, giving shoppers distinct size paths.
Compare the Exact Model Year and Full Model Name
Retail listings can place TVs from different years beside one another, and a familiar series name does not make every generation identical. Check the year, series, screen size, and complete model code before you compare features. This matters here because the lineup spans 2025 and 2026 models, including Samsung S90F and S90H sets and LG C5 and C6 sets. A later year may bring changes, but the model name alone does not tell you how valuable those changes will be for your use. Read the product specification page for details such as ports, refresh capabilities, and supported picture formats when those affect your setup. Avoid paying extra for a newer label until you can identify a feature you will use.
Match Gaming Features to Your Console or PC
For gaming, compare the TV’s supported refresh rate, HDMI inputs, variable refresh rate support, and any low-latency features against your console or PC. The number of connected devices matters too: a soundbar, console, and streaming box can compete for ports. Don’t assume that two OLED TVs from the same brand offer the same gaming capabilities, or that a gaming-friendly label covers every connection you need. Check the exact specifications for the screen size and model year listed by the seller. If you mainly watch films and shows, gaming features may matter less than screen size, interface, or the way the TV handles your usual content. This check can prevent paying for capabilities your devices cannot use.
Pick a Smart Platform You’ll Actually Use
The built-in interface shapes everyday use: it affects how you find streaming apps, manage profiles, and control connected devices. This lineup includes Roku, Google TV, Samsung, and LG smart-TV options, so platform preference can separate otherwise similar candidates. Before buying, confirm that your most-used apps are available in your region and that the remote and voice controls suit your household. If you already use a streaming box, the built-in system may matter less, though it still affects setup and occasional use. Households with several users may value a straightforward home screen more than extra interface features. Choose around your habits, not just the platform with the longest feature list.
Treat Black Friday Savings as One Part of Value
Promotions can make a model-year-old TV a better fit than a newer set, but a discount is useful only if the television meets your needs. Compare the exact size and model code, and check whether the listing includes the same configuration and warranty terms as other offers. Think through delivery, return windows, wall mounting, and whether your existing stand or sound system will work. A lower-cost series can be a sensible choice when its feature set covers your viewing, while a premium model makes more sense if you will use its advantages often. Don’t let a limited-time label rush you past a specification check. Keep your preferred size and must-have features written down before comparing offers.
Frequently Asked Questions
Should I choose a 2025 OLED TV or a 2026 model during Black Friday?
I would compare the specific features and the full model code rather than choosing by year alone. This roundup includes 2025 options such as the LG C5 and Samsung S90F alongside 2026 C6, S90H, and B6 models. A prior-year TV can still suit you well if it has the screen size and connections you need. A newer model is a stronger choice when its documented changes matter to your setup or you want that generation’s features. Check the seller’s specification sheet because model names and configurations can vary by size or region.
Is a 65-inch OLED worth choosing over a 55-inch one?
Choose 65 inches when your room has enough viewing distance and you want a more expansive screen for films, sports, or shared viewing. A 55-inch model can be easier to place in a smaller room and may be more comfortable at a shorter distance. Measure the wall or furniture and check the TV’s actual width and stand footprint before deciding. This roundup gives you both sizes across several brands, so you can compare within your preferred screen class. Don’t buy a larger display solely because a promotion makes it seem like the better deal.
Are the LG C6 AI and standard C6 models different enough to compare separately?
The names identify two separate listings, but the supplied information does not spell out which specifications differ. I would check the complete model numbers and compare the seller’s details for processing features, ports, remote, and included accessories. If the feature lists match on the points you care about, the name difference alone is not a reason to favor one. If they differ, decide whether the added capability fits how you watch or play. Confirm the exact listing before ordering so you don’t rely on assumptions based on the series label.
How do I know whether a Black Friday OLED offer is a good fit rather than just a tempting deal?
Start with a short list of requirements: screen size, room fit, gaming connections, smart platform, and any picture formats you need. Then confirm that the listing’s full model code matches the TV you intended to compare. Check the return window, warranty, delivery terms, and whether installation or mounting costs affect your total outlay. A lower-priced model that lacks a feature you use may be a worse fit than a more capable set. Since offers vary by retailer, compare the television and purchase terms rather than relying on the promotion label.
Which smart-TV platform should I choose if I already own a streaming device?
If your streaming device handles the apps you use, the built-in platform may be a smaller part of your decision, but it still controls initial setup and everyday use without that device. Consider whether you want Roku, Google TV, Samsung, or LG’s interface in your home, and check app availability for your region. Also account for how the TV works with your existing remote, voice assistant, and connected equipment. For a household with multiple viewers, ease of finding apps may matter more than a longer feature list. Select the TV for its overall fit, then treat the interface as a tie-breaker if you rarely use it.
Conclusion
For the best overall fit, I’d start with the 65-inch LG OLED evo C5, which sits between the more basic B6 and newer C6 options in this lineup. The best value direction is the LG B6 if its listed features cover your needs and you want a 65-inch OLED without prioritizing the C-series models. For a premium-minded buyer, compare the Samsung S90H and LG C6 against your preferred size and the exact features on offer; newer branding alone is not a reason to pay more. The best choice for beginners is the Roku Pro Series if you want a familiar Roku-style smart-TV experience, while Google TV fans should compare the Sony BRAVIA choices. For specific needs, consider the 55-inch models for compact rooms and check gaming connections on any set intended for a console or PC. I’d make the final call by matching the exact model, size, and platform to your room and habits—not by chasing a Black Friday label.
