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Build-A-Bear Workshop is marking its 30th anniversary with a new version of Bearemy, the mascot inspired by the character introduced in 1999. The company says $3 from each Bearemy purchase made from Oct. 27 through Dec. 31 will support the Build-A-Bear Foundation; more anniversary products are planned for 2027.
Build-A-Bear Workshop is celebrating its 30th anniversary with a relaunch of Bearemy, a plush version of the mascot inspired by the character introduced in 1999. The company says Bearemy is available through its website, with $3 from each purchase during a stated Oct. 27-Dec. 31 promotion going to the Build-A-Bear Foundation.
The anniversary collection includes Bearemy on his own and versions sold with clothing, including a commemorative Vault outfit. A Vintage Shirt & Hat set is also available separately for customers who want to dress bears they already own. The reported prices for the collection range from $18 to $89.50, depending on the item or set. The product listing gives an age rating of 2 and up; families should check the specific product information and follow age guidance for the item they choose.
Build-A-Bear says $3 from every Bearemy purchase made between Oct. 27 and Dec. 31 will support its nonprofit foundation. The company describes the foundation’s work as sending teddy bears to children in need. The donation statement is tied to that product and promotional period; the available report does not specify a total fundraising target or estimate how much the campaign will raise.
The company also says it plans additional anniversary items and collaborations in 2027. It has not provided a full release calendar or details about those future products. For now, the Bearemy relaunch is the central announced product in the brand’s “30 Years of the Stuff You Love” campaign.
A Mascot Returns With a Giving Offer
Bearemy’s return links Build-A-Bear’s anniversary to a character associated with the company’s history, while offering a new plush for children and longtime customers who remember the mascot. The vintage-inspired clothing also gives owners of existing bears a way to take part without buying a new bear, although the outfit is a separate purchase.
The promotion adds a charitable component to the launch. According to Build-A-Bear, $3 per qualifying Bearemy purchase will go to its foundation during the specified dates. That makes the donation a fixed amount per item rather than a stated share of the purchase price. The company has not announced the campaign’s expected proceeds, so its overall financial scale is not yet known.
For shoppers, the practical details are the collection’s different configurations, the listed $18-$89.50 price range and the age rating. Product availability and exact contents may differ across the options, so customers should review the listing before ordering. The announcement does not say whether the same items will be sold in physical workshops.
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The 1999 Mascot and Its Anniversary
The Toy Insider’s report, citing Build-A-Bear, describes the plush as a reimagining of the company’s classic 1999 mascot. It says Bearemy has been part of the Build-A-Bear family for nearly three decades. The anniversary release is intended to introduce the character to a new generation as well as bring it back for people familiar with the earlier version.
The launch is one part of a broader 30th-anniversary campaign. Build-A-Bear has said more special-edition products, collaborations and other releases are expected in 2027, after the current Bearemy promotion. The source report includes an affiliate disclosure for its shopping links; the product and campaign information is attributed to Build-A-Bear.
““30 Years of the Stuff You Love””
— Build-A-Bear, as reported by The Toy Insider
Details Still Missing From the Rollout
The announcement does not clarify whether the Oct. 27-Dec. 31 donation period applies to every Bearemy configuration, how online returns or cancellations affect qualifying purchases, or whether the collection is available in stores as well as online. It also does not provide a fundraising target, an expected total donation or a breakdown of how foundation funds will be used for this campaign.
Further details about the planned 2027 anniversary releases remain unannounced, including product names, prices, partners and launch dates. The source report gives a price range and age rating for the collection overall, but shoppers should confirm the specifications and suitability of each individual item on its product page.
More Anniversary Releases in 2027
Customers can check Build-A-Bear’s website for the available Bearemy items and the company’s terms for the donation promotion. The stated $3 contribution applies to purchases made from Oct. 27 through Dec. 31, according to the company’s announcement as reported by The Toy Insider.
Build-A-Bear says it will begin rolling out further special-edition anniversary products and collaborations in 2027. The company has not yet shared a schedule, so specific release dates and product details are still to come.
Key Questions
What is Build-A-Bear releasing for its 30th anniversary?
Build-A-Bear has relaunched Bearemy, a plush inspired by its 1999 mascot. The collection includes the bear and options with clothing, plus a separately sold vintage shirt-and-hat set.
How much of a Bearemy purchase goes to the foundation?
Build-A-Bear says $3 from each Bearemy purchase made between Oct. 27 and Dec. 31 will support the Build-A-Bear Foundation.
How much does the anniversary collection cost?
The reported price range is $18 to $89.50, depending on the product or set. Check the individual listing for the current price and what is included.
What age is Bearemy intended for?
The product information lists the collection as appropriate for ages 2 and up. Check the age guidance and safety information on the specific product listing before buying.
Will Build-A-Bear release more anniversary products?
Yes. The company says it expects to roll out more special-edition items and collaborations in 2027, but has not announced specific products or dates.
Source: thetoyinsider.com
