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Mattel has introduced a $45 Barbie Signature doll inspired by Serena Williams’ outfit at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The doll is listed for ages 6 and up, and Mattel says it will make a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has introduced a $45 Barbie Signature doll celebrating tennis champion Serena Williams, with a green-and-white outfit based on the look she wore at the 2005 Australian Open. The collectible marks Williams’ addition to Mattel’s Team Barbie lineup and is listed for ages 6 and up; Mattel also says the release will include a donation to a Florida nonprofit through the Barbie Dream Gap Project.
The doll recreates Williams’ 2005 tournament clothing, including a green-and-white cutout top, white skirt, matching sweatband, socks and sneakers. The product description says it comes with a tennis racket, ball and display stand, allowing collectors to display it or pose it as if playing. Williams won her seventh Grand Slam singles title at that Australian Open.
According to the product information reported by The Toy Book, the doll has a suggested retail price of $45 and is available online through major retailers and in stores at Target. The source directs customers to Mattel Creations for further information. Availability may vary by retailer; the report does not provide a complete list of sellers or stock levels.
Mattel says it will make a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, a nonprofit in Martin County, Florida, which the report describes as close to Williams’ heart. The donation is intended to support programs for children and families. The source does not state the donation amount or specify which programs will receive the support.
A Champion’s Look in the Barbie Line
The release connects a mass-market toy with a specific achievement in Williams’ sporting career. Rather than presenting only a generic tennis outfit, the doll references the 2005 Australian Open, giving the product a clear link to a Grand Slam victory and to Williams’ public identity as an athlete and entrepreneur.
Mattel frames the doll as part of Team Barbie, a lineup it describes as featuring athletes and role models. For families and collectors, the announcement combines a purchasable collectible with a representation of a prominent Black woman in sport. Williams’ own stated aim is that girls playing with the doll see possibilities for themselves. That is her expressed purpose for the release, not a measured claim about the doll’s effect on children.
The nonprofit contribution adds a community component, but the available report gives no dollar figure or outcome measures. Readers can distinguish the confirmed product details and announced donation recipient from broader promotional language about inspiration and impact.
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Williams’ Earlier Barbie Collaboration
This is not Williams’ first collaboration with Barbie. The Toy Book reports that she previously worked with the brand on a one-of-a-kind Role Model doll, unveiled earlier in the year as part of Barbie’s International Women’s Day campaign. The new Signature doll is presented as a separate release and is described as a collectible available to consumers.
The timing is tied to International Day of the Girl, according to the source report. Mattel says Team Barbie brings together athletes and other role models intended to encourage confidence and pursuit of personal goals. The current doll’s design, however, focuses on one defined moment: Williams’ appearance at the Australian Open in 2005, rather than a general or present-day tennis uniform.
The Toy Book identifies Mattel as the product source and provides the price, age recommendation and accessory details. Its article also notes that it participates in affiliate programs, which may generate revenue if readers buy through links. That disclosure concerns the publication’s links and does not change the product information attributed to Mattel.
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Donation and Retail Details to Verify
The source report does not give a specific launch date, and its wording places the release around International Day of the Girl without stating when the doll first became available. It also does not list confirmed inventory levels, shipping dates or availability across all retailers. Customers should check retailer listings for current stock and delivery information.
The donation amount is not disclosed. The report names Mrs. Rina’s House of Blessings and says the contribution will support programs for children and families in Martin County, Florida, but does not identify the exact programs, timeline or number of people expected to be served. Mattel’s reported description of the organization as close to Williams’ heart is not accompanied by further detail about her involvement with its programs.
The product facts identify an age recommendation of 6+. The source does not provide additional safety information, such as small-parts warnings or detailed materials. The 2005 tournament outfit is described as the design inspiration; no further information is provided about how the doll’s appearance was developed or approved.
Barbie Australian Open outfit doll
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Check Listings and Donation Updates
Prospective buyers can check Mattel Creations and major retailer listings, including Target, for current availability at the reported $45 price. Retail stock and prices can change, and the source does not confirm that every listed retailer carries the doll at the same time.
Further information about the nonprofit contribution may clarify its amount and how it will support local programs. The report does not give a date for a donation update or a later progress report, so no additional public disclosure is confirmed. For now, the confirmed details are the doll’s design, accessories, age listing and stated recipient of Mattel’s Dream Gap Project donation.
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Key Questions
What does the Serena Williams Barbie doll look like?
It wears a green-and-white tennis outfit inspired by Williams’ look at the 2005 Australian Open, including a cutout top, white skirt, sweatband, socks and sneakers.
How much does the doll cost?
The product information reported by The Toy Book lists a $45 suggested retail price. Current prices and stock may differ by retailer.
Where is the doll available?
The source says it is available online through major retailers and in stores at Target, and directs readers to Mattel Creations for more information. It does not provide a full retailer list or current inventory details.
What is Mattel donating to Mrs. Rina’s House of Blessings?
Mattel says the release includes a Barbie Dream Gap Project donation to support programs for children and families in Martin County, Florida. The reported source does not state the amount or name the specific programs.
What age is the doll listed for?
The product facts list the doll for ages 6 and up. Buyers should review the product packaging and retailer listing for any additional safety information.
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